google.com, pub-5218662799448683, DIRECT, f08c47fec0942fa0 BKLVR: March 2022

Monday, March 21, 2022

Friedman's Clothing - Waukesha WI - WWII Advertising Piece

 Hart Schaffner & Marx was a major brand carried by Friedman's Clothing Stores.

Carried by the Stores in Milwaukee, West Allis, South Gate Mall, and Waukesha, it represented the high end of what the stores offered.  The stores were started by Friedman brothers Sam and Jake. They also came to include brother Sidney (Shimon) and Nephew Zalman, and for a time, Jake's Son-in-Law and artist Peter Kazlov (Shorewood WI Friedman's store).  Each store was owned and operated independently though there was collaboration, and to some degree included the New London store (Lercher's) which was owned by Bertha (Sister) and Adolph.

Hart Schaffner Mark created an advertising brochure entitled:  "War Birds."  It was a piece that celebrated the planes of the American Air War effort in World War II and found a way to tie it into the Men's clothing line.  This specific piece was branded with the Waukesha Store Name.